Google Wifi Setup Booklet

The challenge

Google Wifi was originally scheduled to be discontinued. When it became the primary router for GFiber's Half Gig plans, the self-install kit that ships with every device needed a complete overhaul — fast.

The existing booklet hadn't been updated in years. The copy was too long, inconsistent with current GFiber brand standards, and no longer accurate for the hardware customers were actually receiving.

My role

I was the sole content owner for the redesigned print booklet and box sticker — the first things a new customer sees when their router arrives. I collaborated closely with a designer to make sure every word worked within the layout, and with Product to make sure every instruction was technically accurate.

What I did

The challenge wasn't just rewriting, it was rewriting within constraints. Print has no room for error: copy has to be precise, scannable, and short enough to fit the design without losing any critical information.

I started by auditing the existing booklet against the current hardware and installation process, identifying what was outdated, what was unclear, and what could be cut. Then I worked through several rounds of revision with the designer and Product team to get the copy right — technically accurate, brand-aligned, and genuinely easy to follow.

The result was a significantly shorter, cleaner booklet that:

• Accurately reflects the current Google Wifi hardware and installation process

• Follows GFiber's updated brand voice and formatting standards

• Works within the physical constraints of the print layout without sacrificing clarity
  
  

The outcome

A fully updated self-install kit, now included with every Google Wifi router shipped to new GFiber customers — replacing content that hadn't been updated in several years with copy that accurately reflects the current hardware and installation process for the first time.