Google Wifi Setup Guide Redesign
When Google Wifi became the primary router for GFiber's Half Gig plans, the setup guide needed a full overhaul — accurate, concise, and designed for real customer use.
Technical Writing
The challenge
Google Wifi was originally scheduled to be discontinued. When it became the primary router for GFiber's Half Gig plans, the self-install kit that ships with every device needed a complete overhaul — fast.
The existing booklet hadn't been updated in years. The copy was too long, inconsistent with current GFiber brand standards, and no longer accurate for the hardware customers were actually receiving.
Because this booklet is included in every self-install kit, any gaps or confusion directly impacted the customer’s first setup experience.
My role
I was the sole content owner for the redesigned print booklet and box sticker — the first materials customers see when their router arrives.
I collaborated closely with a designer to ensure the content worked within strict layout constraints, and with Product to validate technical accuracy.
The work
The challenge wasn’t just rewriting—it was rewriting within constraints. Print leaves no room for ambiguity: content has to be precise, scannable, and concise enough to fit the layout without losing critical information.
1. Audited the existing booklet
Reviewed the content against the current hardware and installation flow, identifying what was outdated, unclear, or unnecessary.
2. Prioritized clarity and scannability
Rewrote instructions to reduce cognitive load, simplify language, and make key actions easy to follow at a glance.
3. Balanced technical accuracy with brevity
Worked through multiple iterations to ensure instructions were both correct and concise—removing unnecessary detail while preserving essential steps.
4. Aligned content with updated standards
Updated tone, structure, and formatting to match GFiber’s current brand voice and improve consistency across customer touchpoints.
The outcome
A fully updated self-install kit now ships with every Google Wifi router, replacing materials that had not kept pace with product changes with clear, accurate guidance designed for the current setup experience.
This work improved the clarity and consistency of a critical first-touch experience for new GFiber customers.